Advertising management/ (Record no. 75100)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00771nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198074120 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JAI/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jaishri Jethwaney. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Oxford University press, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 651p.; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shruti Jain. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 25/04/2018 | 650.00 | 659.1 JAI/A | 67309 | BK |