Strategic brand management: building measures and managing brand equity /

By: Keller, Kevin LaneContributor(s): Parameswaran, M G | Issac JacobMaterial type: TextTextPublication details: Delhi : Pearson , 2011Edition: 3rdDescription: 695pISBN: 9788131756898Subject(s): Brand management | Strategic brand managementDDC classification: 658.827
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Item type Current library Collection Call number Status Date due Barcode
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Stack 		Stack 658.827 KEL/S (Browse shelf (Opens below)) Available 66010

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