Strategic brand management: building measures and managing brand equity / (Record no. 73801)

000 -LEADER
fixed length control field 00501cam a2200181ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131756898
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL/S
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane .
245 10 - TITLE STATEMENT
Title Strategic brand management: building measures and managing brand equity /
250 ## - EDITION STATEMENT
Edition statement 3rd /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi :
Name of publisher Pearson ,
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 695p. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic brand management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran, M G .
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Issac Jacob, .
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
Damaged status
Holdings
Collection code Home library Shelving location Date acquired Full call number Accession Number Koha item type
Stack Kannur University Central Library Stack 05/07/2015 658.827 KEL/S 66010 BK

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