Strategic brand management: building measures and managing brand equity / (Record no. 73801)
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000 -LEADER | |
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fixed length control field | 00501cam a2200181ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131756898 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KEL/S |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Keller, Kevin Lane . |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management: building measures and managing brand equity / |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi : |
Name of publisher | Pearson , |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 695p. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Strategic brand management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parameswaran, M G . |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Issac Jacob, . |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Stack | 05/07/2015 | 658.827 KEL/S | 66010 | BK |