Dr. Hermann Gundert Central Library catalog

Normal view MARC view ISBD view

Keller, Kevin Lane .

Strategic brand management: building measures and managing brand equity / - 3rd / - Delhi : Pearson , 2011. - 695p. ;

ISBN: 9788131756898

Subjects--Topical Terms:
Brand management
Strategic brand management

Dewey Class. No.: 658.827 / KEL/S

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)