Integrated marketing communications: a strategic approach /

By: Joseph Sirgy, MContributor(s): Rahtz, Don RMaterial type: TextTextPublication details: Australia : Cengage Learning , 2001Description: 362pISBN: 978-81-315-0654-7Subject(s): Marketing communicationsDDC classification: 658.45
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Item type Current library Call number Status Date due Barcode
BK BK
Stack 		658.45 JOS/I (Browse shelf (Opens below)) Available 65884

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