Integrated marketing communications: a strategic approach / (Record no. 73675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-315-0654-7 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | JOS/I |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Joseph Sirgy, M . |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications: a strategic approach / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia : |
| Name of publisher | Cengage Learning , |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 362p. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing communications |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rahtz, Don R . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 05/07/2015 | 658.45 JOS/I | 65884 | BK |