Strategic brand management: creating and sustaining brand equity long term /

By: Kapferer, Jean- NoelMaterial type: TextTextPublication details: London : Kogan Page , 2008Description: 443pISBN: 81-7554-109-1Subject(s): Brand managementDDC classification: 658.827
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Item type Current library Call number Status Date due Barcode
BK BK
658.827 KAP/S (Browse shelf (Opens below)) Available 64870

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