Strategic brand management: creating and sustaining brand equity long term / (Record no. 72661)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00374cam a2200133ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7554-109-1 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP/S |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean- Noel . |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management: creating and sustaining brand equity long term / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page , |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 443p. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 658.827 KAP/S | 64870 | BK |