Kapferer, Jean- Noel .
Strategic brand management: creating and sustaining brand equity long term / - London : Kogan Page , 2008. - 443p. ;
81-7554-109-1
Brand management
658.827 / KAP/S
Strategic brand management: creating and sustaining brand equity long term / - London : Kogan Page , 2008. - 443p. ;
81-7554-109-1
Brand management
658.827 / KAP/S