Dr. Hermann Gundert Central Library catalog › Details for: Strategic brand management: building measures and managing brand equity /

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Strategic brand management: building measures and managing brand equity /

By: Keller, Kevin LaneMaterial type: Text

TextPublication details: New Delhi : Prentice Hall , 2003Edition: 2nd edDescription: 788pISBN: 81-203-2309-2Subject(s): Brand managementDDC classification: 658.827

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