Keller, Kevin Lane .
Strategic brand management: building measures and managing brand equity / - 2nd ed.; - New Delhi : Prentice Hall , 2003. - 788p ;
81-203-2309-2
Brand management
658.827 / KEL/B
Strategic brand management: building measures and managing brand equity / - 2nd ed.; - New Delhi : Prentice Hall , 2003. - 788p ;
81-203-2309-2
Brand management
658.827 / KEL/B