Strategic brand management: building measures and managing brand equity / (Record no. 70773)
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000 -LEADER | |
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fixed length control field | 00400cam a2200145ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-203-2309-2 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | KEL/B |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Keller, Kevin Lane . |
245 10 - TITLE STATEMENT | |
Title | Strategic brand management: building measures and managing brand equity / |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Prentice Hall , |
Year of publication | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 788p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
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