Media and communication research methods : an introduction to qualitative and quantitative approaches

By: Berger, Arthur AsaMaterial type: TextTextPublication details: New Delhi Sage 2016Description: 415pISBN: 9781483377568Subject(s): Media-Research methods | Commuication-Research methodsDDC classification: 302.230 72
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Status Date due Barcode
BK BK Kannur University Central Library
Stack 302.230 72 BER/M (Browse shelf (Opens below)) Available 44341

Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.

There are no comments on this title.

to post a comment.

Powered by Koha