Media and communication research methods : an introduction to qualitative and quantitative approachesMaterial type: TextPublication details: New Delhi Sage 2016Description: 415pISBN: 9781483377568Subject(s): Media-Research methods | Commuication-Research methodsDDC classification: 302.230 72
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Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.
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