Media and communication research methods : an introduction to qualitative and quantitative approaches
Material type:
TextPublication details: New Delhi Sage 2016Description: 415pISBN: 9781483377568Subject(s): Media-Research methods | Commuication-Research methodsDDC classification: 302.230 72
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
BK
|
Kannur University Central Library Stack | Stack | 302.230 72 BER/M (Browse shelf (Opens below)) | Available | 44341 |
Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.
There are no comments on this title.