Media and communication research methods : an introduction to qualitative and quantitative approaches
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Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Kannur University Central Library Stack | Stack | 302.230 72 BER/M (Browse shelf (Opens below)) | Available | 44341 |
Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.
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