Media and communication research methods : an introduction to qualitative and quantitative approaches (Record no. 43485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00852nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781483377568 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.230 72 |
| Item number | BER/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Berger, Arthur Asa |
| 245 ## - TITLE STATEMENT | |
| Title | Media and communication research methods : an introduction to qualitative and quantitative approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Sage |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 415p. |
| 500 ## - GENERAL NOTE | |
| General note | Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media-Research methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Commuication-Research methods |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 31/03/2017 | 76.00 | 302.230 72 BER/M | 44341 | BK |