Berger, Arthur Asa

Media and communication research methods : an introduction to qualitative and quantitative approaches - New Delhi Sage 2016 - 415p.

Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.


Media-Research methods
Commuication-Research methods

302.230 72 / BER/M

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