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New strategic brand management: creating and sustaining brand equity long term

By: Kapferer, Jean- noelMaterial type: Text

TextPublication details: New Delhi: Kogan, 2011Description: 560pISBN: 9788175544406Subject(s): Marketing management ManagementDDC classification: 658.827

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
BK	Kannur University Central Library Stack	Stack	658.827 KAP/N (Browse shelf (Opens below))	Available		35539

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Previous	658.827 ELL/S Strategic brand management	658.827 ELL/S Strategic brand management	658.827 KAM/B Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning	658.827 KAP/N New strategic brand management: creating and sustaining brand equity long term	658.827 KAP/N 9 brand shaastras :nine successful brand successful brand strategies to build	658.827 KAP/T Twenty four brand mantras; finding a place in the minds and hearts of consumers	658.827 KEL/S Strategic brand management	Next

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