New strategic brand management: creating and sustaining brand equity long term (Record no. 36081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788175544406 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP/N |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapferer, Jean- noel |
| 245 ## - TITLE STATEMENT | |
| Title | New strategic brand management: creating and sustaining brand equity long term |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Kogan, |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 560p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| -- | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 21/11/2015 | 658.827 KAP/N | 35539 | BK |