Strategic brand management for B2B markets :
Material type: TextPublication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Description: xix, 262 p. : illISBN: 9788132105220 (PB)Subject(s): Branding (Marketing) | Brand name products | Product management | Marketing management | Management | Industrial marketingDDC classification: 658.827Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library Stack | Stack | 658.827 SAR/H (Browse shelf (Opens below)) | Available | 31421 |
Browsing Kannur University Central Library shelves, Shelving location: Stack, Collection: Stack Close shelf browser (Hides shelf browser)
658.827 KEL/S Strategic brand management | 658.827 KOM/A Applying the branding iron | 658.827 KOR/B Brand society :How brands trasform management and lifestyle | 658.827 SAR/H Strategic brand management for B2B markets : | 658.827 VER/B Branding demystified :plaqn s to payoffs | 658.8270954 MOO/B Brand management: the Indian context | 658.83 BIR/E Effective use of Market Research:how to drive and focus better business decisions / |
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