Marketing metrics: 50+ metrics every executive should master
Material type:
TextPublication details: Delhi Pearson Education Inc, 2006Description: 358pISBN: 81-7758-490-1Contained works: Pfeifer, Philip E | Reibstein, David JSubject(s): Marketing management | ManagementDDC classification: 658.800 72
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Kannur University Central Library | 658.800 72 FAR/M (Browse shelf (Opens below)) | Available | 17788 |
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| 658.8 Journal of digital marketing | 658.800 1 MA Marketing theory: student text / | 658.8/2 SHI/A Advertising, promotion, and other aspects of integrated marketing communications / | 658.800 72 FAR/M Marketing metrics: 50+ metrics every executive should master | 658.800 917 34 BIR/R Rural marketing | 658.800 917 34 DOG/R Rural marketing:concepts and practices | 658.800 917 34 GOP/ Rural marketing: environment, problems and strategies / |
Includes index.
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