Marketing metrics: 50+ metrics every executive should master

By: Farris, Paul WContributor(s): Bendle, Neil TMaterial type: TextTextPublication details: Delhi Pearson Education Inc, 2006Description: 358pISBN: 81-7758-490-1Contained works: Pfeifer, Philip E | Reibstein, David JSubject(s): Marketing management | ManagementDDC classification: 658.800 72
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Item type Current library Call number Status Date due Barcode
BK BK Kannur University Central Library
658.800 72 FAR/M (Browse shelf (Opens below)) Available 17788

Includes index.

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