Brand marketing book: creating, managing and extending the value of your brand /
Material type:
TextPublication details: Illinois: NTC Business: NTC Business Books, 2000Description: xv, 247pISBN: 0-8442-2257-7Subject(s): Management | Marketing ManagementDDC classification: 658.827
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Kannur University Central Library | 658.827 MAR/ (Browse shelf (Opens below)) | Available | 14458 |
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| 658.827 KEL/S Strategic brand management | 658.827 KOM/A Applying the branding iron | 658.827 KOR/B Brand society :How brands trasform management and lifestyle | 658.827 MAR/ Brand marketing book: creating, managing and extending the value of your brand / | 658.827 MAT/ Product and brand management / | 658.827 MAT/ Product and brand management / | 658.827 MOO/B Brand management: the Indian context |
Includes bibliographies and index.
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