Brand marketing book: creating, managing and extending the value of your brand / (Record no. 12579)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00472cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-8442-2257-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MAR/B |
| 100 0# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Marconi, Joe |
| 245 10 - TITLE STATEMENT | |
| Title | Brand marketing book: creating, managing and extending the value of your brand / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Illinois: NTC Business: |
| Name of publisher | NTC Business Books, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 247p.. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Home library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|
| Kannur University Central Library | 23/05/2014 | 658.827 MAR/ | 14458 | BK |