Advertising and promotion : an integrated marketing communicating approach (Record no. 37811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781849201469 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | HAC/A |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hackley, Christopher E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communicating approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Name of publisher | Sage Publications, |
| Year of publication | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 333 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Current library | |
| Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 25/01/2016 | 659.1 HAC/A | 37827 | BK |