Advertising and promotion: an integrated marketing communications perspective / (Record no. 27874)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630cam a2200229ua 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch,, George E. |
| 245 12 - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Tata McGraw-Hill, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1075p.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Integrated marketing communications |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Broadcast media |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Print media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch,, Michael A. |
| 700 02 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani,, keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 659.1 BEL/ | 29530 | BK |