Dr. Hermann Gundert Central Library catalog

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Belch,, George E.

Advertising and promotion: an integrated marketing communications perspective / - 7 - New Delhi: Tata McGraw-Hill, 2010. - 1075p.. - 2010.

Subjects--Topical Terms:
Advertising
Integrated marketing communications
Broadcast media
Print media

Dewey Class. No.: 659.1 / BEL/A

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