Advertising and promotion: an integrated marketing communications perspective /

By: Belch,, George EContributor(s): Belch,, Michael AMaterial type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw-Hill, 2010Edition: 7Description: 1075pContained works: Purani,, keyoorSubject(s): Advertising | Integrated marketing communications | Broadcast media | Print mediaDDC classification: 659.1
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Item type Current library Call number Status Date due Barcode
BK BK Kannur University Central Library
659.1 BEL/ (Browse shelf (Opens below)) Available 29530

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