Study on the buyer behaviour and promotional strategies in the small car market in Kerala (Record no. 22007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509cam a2200157ua 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | RAM/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rameshwaran, B; Researcher |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Raveendran P T; Guide |
| 245 10 - TITLE STATEMENT | |
| Title | Study on the buyer behaviour and promotional strategies in the small car market in Kerala |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ph.D |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kannur University |
| Year of publication | 2009 |
| Place of publication | Kannur |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXX,300p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Thesis(Ph.D) - Management Studies |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Buyer behaviour- Promotional strategies - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TH |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | Reference | 23/05/2014 | 658.82 RAM/S | T55 | TH |