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Rameshwaran, B; Researcher Raveendran P T; Guide

Study on the buyer behaviour and promotional strategies in the small car market in Kerala - Ph.D - Kannur Kannur University 2009 - XXX,300p.

Subjects--Topical Terms:
Thesis(Ph.D) - Management Studies
Buyer behaviour- Promotional strategies - Marketing

Dewey Class. No.: 658.82 / RAM/S

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