Study on the buyer behaviour and promotional strategies in the small car market in Kerala

By: Rameshwaran, B; Researcher | Raveendran P T; GuideMaterial type: TextTextPublication details: Kannur Kannur University 2009Edition: Ph.DDescription: XXX,300pSubject(s): Thesis(Ph.D) - Management Studies | Buyer behaviour- Promotional strategies - MarketingDDC classification: 658.82
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Reference 		658.82 RAM/S (Browse shelf (Opens below)) Not for loan T55

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