Consumer Behaviour: building marketing strategy / (Record no. 14415)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00463cam a2200181ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-07-058234-3 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | HAN/C |
245 10 - TITLE STATEMENT | |
Title | Consumer Behaviour: building marketing strategy / |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Tata McGraw-Hill, |
Year of publication | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxvi,790p.. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Market Surveys |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
700 02 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hawkins, Del. I et al. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status |
Damaged status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|
Kannur University Central Library | Kannur University Central Library | 23/05/2014 | 658.8342 HAN/ | 14545 | BK |