Promotional culture and convergence : Markets, methods, media
Material type: TextPublication details: Milton Park, Abingdon, Oxon : Routledge, 2013Description: x, 238 pages : illustrationsISBN: 9780415672795 (hardback); 9780415672801 (paperback)Subject(s): Internet advertising | Interactive marketing | Branding (Marketing)DDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
BK | Kannur University Central Library Stack | Stack | 658.8 PRO (Browse shelf (Opens below)) | Available | 38968 |
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