Dr. Hermann Gundert Central Library catalog

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Promotional culture and convergence : Markets, methods, media - Milton Park, Abingdon, Oxon : Routledge, 2013. - x, 238 pages : illustrations ;

ISBN: 9780415672795 (hardback) 9780415672801 (paperback)

Subjects--Topical Terms:
Internet advertising.
Interactive marketing.
Branding (Marketing)

Dewey Class. No.: 658.8 / PRO

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