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Services marketing: people, technology, strategy / by Lovelock, Christopher | Wirtz,Jochen. Edition: 5th ed.;Material type:  Text Publication details: Delhi : Pearson Education Asia , 1999Availability: Items available for loan: Call number: 658.8 LOV/S (2).
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Services marketing people, technology, strategy / by Lovelock, Christopher | Wirtz,Jochen | Jayanta Chatterjee. Edition: 6th ed.;Material type: Text Publication details: Delhi : Pearson Education Asia , 2010Availability: Items available for loan: Call number: 658.8 LOV/S (5).
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Services marketing: people,technology,strategy/ by Wirtz,Jochen | Lovelock,Christopher | Jayanta Chatterjee. Edition: 8th ed.;Material type: Text Publication details: Noida: Pearson India, 2018Availability: Items available for loan: Call number: 658.8 WIR/S (2).
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