Services marketing people, technology, strategy /

By: Lovelock, ChristopherContributor(s): Wirtz,Jochen | Jayanta ChatterjeeMaterial type: TextTextPublication details: Delhi : Pearson Education Asia , 2010Edition: 6th edDescription: 637pISBN: 978-81-317-2597-9Subject(s): Services marketingDDC classification: 658.8
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