Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

By: De Chernatony, LeslieContributor(s): McDonald, Malcolm | Wallace, ElaineMaterial type: TextTextPublication details: London : Routledge, 2011Edition: 4th edDescription: 483pISBN: 0750606606Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.827
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Item type Current library Call number Status Date due Barcode
BK BK
Stack 		658.827 DEC/C (Browse shelf (Opens below)) Available 67676

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