Creating powerful brands : (Record no. 75468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750606606 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DEC/C |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | De Chernatony, Leslie, |
| 245 10 - TITLE STATEMENT | |
| Title | Creating powerful brands : |
| Remainder of title | the strategic route to success in consumer, industrial, and service markets / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Routledge, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 483p.; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wallace, Elaine. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 06/06/2019 | 895.00 | 658.827 DEC/C | 67676 | BK |