What is in a name?: advertising and the concept of brands /

By: Jones, John PhilipMaterial type: TextTextPublication details: New Delhi : Prentice Hall , 2000Edition: 2nd edDescription: 308pISBN: 81-203-2447-1Subject(s): Brand managementDDC classification: 658.827
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Item type Current library Call number Status Date due Barcode
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658.827 JON/W (Browse shelf (Opens below)) Available 62825

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