What is in a name?: advertising and the concept of brands / (Record no. 70615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00386cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-2447-1 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | JON/W |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jones, John Philip . |
| 245 10 - TITLE STATEMENT | |
| Title | What is in a name?: advertising and the concept of brands / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall , |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 308p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 195.00 | 658.827 JON/W | 62825 | BK |