Four A's of marketing : creating value for customers, companies and society /
Material type: TextPublication details: New York : Routledge, 2012Description: 209 p. : illISBN: 9780415898355 (pbk. : alk. paper)Subject(s): Relationship marketing | Customer relations | Marketing | 4 A's of marketingDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Stack | 658.8 JAG/F (Browse shelf (Opens below)) | Available | 67694 |
Includes bibliographical references and index.
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