Jagdish N Sheth.
Four A's of marketing : creating value for customers, companies and society / - New York : Routledge, 2012. - 209 p. : ill. ;
Includes bibliographical references and index.
9780415898355 (pbk. : alk. paper)
Relationship marketing.
Customer relations
Marketing.
4 A's of marketing
658.8 / JAG/F
Four A's of marketing : creating value for customers, companies and society / - New York : Routledge, 2012. - 209 p. : ill. ;
Includes bibliographical references and index.
9780415898355 (pbk. : alk. paper)
Relationship marketing.
Customer relations
Marketing.
4 A's of marketing
658.8 / JAG/F