Services marketing/

By: Rama Mohana Rao,KMaterial type: TextTextPublication details: Noida: Pearson, 2011Edition: 2nd edDescription: 546pISBN: 978-81-317-3225-0Subject(s): Marketing environment | Consumer behaviour in services | Services strategy | Market segmentation | Internal marketing | Pricing | Customer relationship managementDDC classification: 658.8
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