Rama Mohana Rao,K.
Services marketing/ - 2nd ed.; - Noida: Pearson, 2011. - 546p.;
978-81-317-3225-0
Marketing environment
Consumer behaviour in services
Services strategy
Market segmentation
Internal marketing
Pricing
Customer relationship management
658.8 / RAM/S
Services marketing/ - 2nd ed.; - Noida: Pearson, 2011. - 546p.;
978-81-317-3225-0
Marketing environment
Consumer behaviour in services
Services strategy
Market segmentation
Internal marketing
Pricing
Customer relationship management
658.8 / RAM/S