Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /

By: Light, LarryContributor(s): Kiddon, JoanMaterial type: TextTextPublication details: Noida: Pearson, 2018Edition: 2nd edDescription: xiv, 242 pagesISBN: 9789352863532Subject(s): Branding (Marketing) | Brand name products | Product life cycleDDC classification: 658.827
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658.827 LIG/S (Browse shelf (Opens below)) Available 67869

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