Light, Larry,
Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / - 2nd ed.; - Noida: Pearson, 2018. - xiv, 242 pages ;
9789352863532
Branding (Marketing)
Brand name products
Product life cycle.
658.827 / LIG/S
Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / - 2nd ed.; - Noida: Pearson, 2018. - xiv, 242 pages ;
9789352863532
Branding (Marketing)
Brand name products
Product life cycle.
658.827 / LIG/S