The fall of advertising and the rise of PR /

By: Ries, AlContributor(s): Ries, LauraMaterial type: TextTextPublication details: New York : HarperBusiness, 2002Description: xxi, 295 p. : illISBN: 978-0-06-241281-2Subject(s): Advertising | Brand name products | Public relationsDDC classification: 659 Online resources: Not Available
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659 RIE/F (Browse shelf (Opens below)) Available 67385

Includes index.

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