Ries, Al.
The fall of advertising and the rise of PR / - New York : HarperBusiness, 2002. - xxi, 295 p. : ill. ;
Includes index.
978-0-06-241281-2
Advertising.
Brand name products.
Public relations.
659 / RIE/F
The fall of advertising and the rise of PR / - New York : HarperBusiness, 2002. - xxi, 295 p. : ill. ;
Includes index.
978-0-06-241281-2
Advertising.
Brand name products.
Public relations.
659 / RIE/F