Integrated marketing communication in advertising and promotion/

By: Shimp,Terence AMaterial type: TextTextPublication details: Andover: Cengage, 2010Edition: 8th edDescription: 666pISBN: 978-81-315-1652-2Subject(s): Marketing communication | Advertising management | Sales promotion management | Marcom constraintsDDC classification: 658.802
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Book Bank 		Book Bank 658.802 SHI/I (Browse shelf (Opens below)) Available 67127

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