Shimp,Terence A.
Integrated marketing communication in advertising and promotion/ - 8th ed.; - Andover: Cengage, 2010. - 666p.;
978-81-315-1652-2
Marketing communication
Advertising management
Sales promotion management
Marcom constraints
658.802 / SHI/I
Integrated marketing communication in advertising and promotion/ - 8th ed.; - Andover: Cengage, 2010. - 666p.;
978-81-315-1652-2
Marketing communication
Advertising management
Sales promotion management
Marcom constraints
658.802 / SHI/I