Rural marketing :challenges and oppertunities/

By: Dinesh KumarContributor(s): Punam GuptaMaterial type: TextTextPublication details: Los Angeles: Sage, 2017Description: 494pISBN: 9789386062765Subject(s): Marketing | Target marketing | Poor | Business planningDDC classification: 658.87
Contents:
Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.
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Item type Current library Call number Status Date due Barcode
BK BK
658.87 DIN/R (Browse shelf (Opens below)) Available 67406

Includes index.

Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.

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