Brand meaning :meaning,myh and mystique in today's brands/
Material type:
TextPublication details: New York: Routledge, 2016Edition: 2nd edDescription: xiv, 214 pISBN: 978-1-138-83942-7Subject(s): Branding (Marketing) | Product managementDDC classification: 658.827
Contents:
About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
REF
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Reference | Reference | 658.827 BAT/B (Browse shelf (Opens below)) | Not for loan | 67375 |
About brands -- Human motivation: how and why we seek meaning -- Perception -- The meaning of things -- Brand meaning -- Brand meaning in practice -- The evolution of brand meaning -- Brand story.
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